Watching the super bowl right now, mostly for the commercials   What’s your favorite one?  I gotta admit the beer commercials and other risky or contravertial ones always entertain me the most, however I realize that some might find them offensive, but what can I say I’m a sucker for controversy.

Ever notice how controversy sucks attention whether it’s positive or negative? I found that intresting.  It seems that even negative contraversy has entertainment value that sucks our attention.  It’s why you can have some crazy funny storyline in an ad that has absolutley nothing to do with the actual product being advertise.  At the end of the ad you can just flash the product name and viewers will remember it because you already had their attention.