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Top 7 Mistakes to Avoid as A Blogger

December 31st, 2007 by Andrew Bolis

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Since my previous post 33 Reasons to Start a Blog generated a lot of interest, I thought this post might be a good follow-up. Also to clarify, By blogger I’m referring to any kind of online content contributer or publisher.

I’m guilty of all these mistakes myself and thought I’d come clean :)

1. Spending too much time on SEO - Search Engine Optimization. In certain weeks I have made the mistake of spending more time on learning and implementing SEO techniques for this blog than I spent on writing original quality blog posts. While SEO is important, I’m realizing now that original unique interesting posts is what creates loyal blog reader. SEO will bring new visitors, however only the quality blog posts will turn them into regular readers. I like how Steve Pavlina sums it up “write for people first and search engines second”.

2. Spending too much time on social news networks like digg, reddit etc. Submitting my blog posts to social news sites is a great way to generate traffic, however I try to make sure it’s not a priority. Using digg, reddit and other social bookmarking sites has been a very big destraction for me at times. I realize now that putting more of that time into writing quality posts will generate a lot more traffic in the long run.

3. Trying to write perfect blog posts. I have fallen into this trap myself whether I’m trying to find the perfect words, worrying about capitalization or constantly going back into each post of my posts and editing it and making it prettier. I now try to think of a blog post as food for thought not a piece of art ;)

4. Not being personal in your blog posts. I think what makes a great blogger is the unique combination of their past circumstances and experiences. Sharing those circumstances and experiences allows readers to relate to a blogger’s writing on a deeper level.

5. Sharing the good and leaving out the bad. I notice that when sharing a personal problem that I’ve dealt with, I’m tempted to not talk too much about my shortcomings and focus a lot more on how the “powerful strong immortal me” overcame it :) . This ends up creating this image of a super-star blogger who no one can relate to.

6. Writing about subjects of little interest. There can be various motives for this, whether it’s to generate more buzz about a new blog, or just feeling the need to regularly publish content. This takes away all the fun of blogging. The most successful bloggers tend to be very passionate and genuinely interested in their topics of choice.

7. Constantly Checking Blog Stats. I’ve noticed that this is a big time waster for me. When I first started blogging I would even check my blog’s number of visitors multiple times in a single day. I now realize that this is just a waste of time. I now try to only check my blog’s traffic and performance statistics once or twice a week.

Feel free to share any other mistakes you have made as a blogger, I’m sure many of us will relate.

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23 Responses to “Top 7 Mistakes to Avoid as A Blogger”

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  9. Tip Diva Says:

    I always try to ask a question in my posts, in hopes that it would encourage people to respond with their experiences and tips.

    I notice you get a lot of trackbacks for your posts - you may want to try this method to separate your WordPress trackbacks and comments. I did it on my blog, and comments are now neater and easier to read.

  10. Red Ink Says:

    In item #3, “I have fell into this trap myself” should be either, “I have fallen into . . .” or “I fall into . . .”

    Just a friendly correction!

  11. Nat Remedy Says:

    Re: Red Ink’s “friendly correction”
    (I guess it’s a joke but) Wouldn’t being bothered about such a slip of grammar be precisely an example of the problem cited in #3 itself…

    Now…as requested…Can I suggest an additional blogging failure (that may or may not also apply to Red Ink)? That would be — to spend (and arguably waste) time — making posts that are meant to have some value on other ‘blog’s comment’s section without leaving a link to your own ‘blog or site!

    Naturally ‘we all hate spam’! But when a real comment is suggested, that adds some value or relevant info to the foregoing ‘blog post, then the little ‘pay-off’ for the commenter is surely that useful link back?

    Maybe Red Ink has a passion for going round scrawling virtual ‘red ink’ (hence the Nom de Plume) on folks ‘blogs in a laudable attempt to try and preserve us from the evident decline in writing standard that is witnessed in much of what appears online! Whilst I have no qualms about that in and off itself, if Red Ink is also a blogger, then it would certainly be a waste of valuable time (and promotional opportunity) merely going about commenting without leaving a link back to their own (no doubt perfectly written) weblog…But then again that brings us back to point #3 …doesn’t it ;-)

  12. Andrew Says:

    Tip Diva, separating the comments from track backs is a great idea, thanks for the link, I have added this to my to-do list.

  13. Andrew Says:

    Red Ink, thanks for your friendly correction, I have made the change :)

  14. Andrew Says:

    Net Remedy, I love the philosophical argument ;) Thank you

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    Hi,

    Your article is now published in the first edition carnival over at Fresh Geeks. Thanks for participating.

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    jblu, thanks for including this article in your carnival.

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  22. Sam Says:

    Man, guilty for all of them :(

    Thanks for the advice, wouldn’t have changed my way otherwise.

    Sam

  23. Andrew Says:

    Sam,

    Thanks for your comment. The more I learn about successful bloggers, I’m finding that their number one priority is writing quality original content that offers the reader value. This is where the bulk of their time goes. This is what inspired to write about the top 7 mistakes to avoid as a blogger.

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